Pillitteri Estates Winery, the world’s largest estate producer of Icewine, has called upon the expertise of Niagara College’s wine, business, and graphic design students to develop a new brand for its signature product, Icewine.
On Friday, March 26, five student teams will pitch their innovative visions for an Icewine brand name that holds global appeal. Each team consists of four students representing the Wine Business Management Graduate Certificate, Graphic Design Production – Art and Design Fundamentals, Business Administration – Marketing and Bachelor of Applied Business and Hospitality Operations Management programs.
The student teams will present a proposed brand name and an accompanying label, along with creative background to a judging panel from Pillitteri that includes Chief Marketing Officer and President Lucy Friesen, Chief Financial Officer and President Connie Slingerland, Director of Viticulture Jamie Slingerland, Export Manager and Sommelier Allison Slute and Marketing and Media Relations Manager Jeff Letvenuk.
“These innovative and eager future leaders of our industry are at our doorstep! The Pillitteri team is elated with the prospect of their creative new brand proposals for Icewine. We are so proud to be working with these students,” said Pillitteri Chief Marketing Officer and President Lucy Friesen. “It will be a difficult task selecting a winner with so many quality proposals.”
The project was initiated and came to realization through discussions between Pillitteri and Niagara College representatives that began in the Fall of 2009. The students began their creative work in February 2010.
“This is a great project that gives our students valuable experience that will serve them well as they pursue careers in their chosen field,” said Craig Youdale, Chair of Niagara College’s School of Culinary and Wine Studies. “It’s an opportunity to take the skills and knowledge they’ve developed in the classroom, and apply them in a real-world scenario for one of Canada’s leading wineries.”
The project presentations take place Friday, March 26, at 6 p.m. at the Niagara Culinary Institute at Niagara College’s Niagara-on-the-Lake Campus, Room HT 109.
Pillitteri Estates Winery is a family run and operated business founded in 1993 and is situated on 53 acres of vineyards in Niagara-on-the-Lake. Since its short inception the winery has experienced tremendous growth and has established itself as a leader in the industry. It currently exports to 29 countries and is the largest estate producer of Icewine in the world. Pillitteri has won over 400 international and domestic awards, reflecting the winery’s commitment to produce premium VQA wines.
Niagara College is one of Ontario’s 24 publicly-funded Colleges of Applied Arts and Technology, with 8,000 full-time students. Niagara College offers more than 90 diploma, baccalaureate degrees and advanced level programs at campuses in Welland, Niagara-on-the-Lake, Niagara Falls and St. Catharines. Areas of specialization include food and wine sciences, advanced technology, applied health and community safety, and the College is home to the globally-recognized Niagara Culinary Institute and Niagara College Teaching Winery. In 2008, Niagara College launched an unprecedented $90 million campus redevelopment project, which is scheduled for completion in 2011.
For more information, visit www.NiagaraCollege.ca.
For information contact:
Chair, School of Culinary and Wine Studies
905-641-2252, ext 4633
Marketing and Media Relations Manager
Pillitteri Estates Winery
905-468-3147, ex. 258