Niagara College’s new welding lab turned into a video set Tuesday, providing a backdrop for one of YouTube’s most subscribed gurus – Corey Vidal.
During the past five years, the 24-year-old former Welland resident has garnered about 55 million hits on the popular website which features about 200 of his videos.
As director of ApprenticeA, Vidal has made a business out of creating videos specifically for YouTube. His latest project filmed at NC, is expected to be posted on YouTube on Monday, May 16. The comedic work is sponsored by Skittles. It is a first for Vidal because it features two of him and he interacts with himself.
“I actually look forward to seeing the final product. I think it will turn out really cool,” said Vidal.
On Tuesday, Vidal was joined by his small Apprentice A crew which is comprised of several others who also name Welland as their hometown and were familiar with Niagara College.
“It was all very last minute. My production manager had a contact at NC and thought it would make a really great location,” said Vidal.
Vidal and his crew collaborated with NC Broadcasting: Radio, Television and Film grad (2006) Chris Paco – director of Niagara Falls-based DA Media – who was hired by Vidal to produce the Skittles project.
“It’s pretty cool working on this because internet is the new television,” said Paco. “It’s always nice to come back to Niagara College when you’re actually doing something in your field.”
Vidal began making videos while he was a teenager attending E.L. Crossley Secondary School. His early claims to YouTube fame include a “How To Dance” video, a dispute with Warner Music over his “4 Minutes Hip Hop Dance” video, and his Star Wars a Cappella video – his most popular to date with about 14 million views – which earned him a People’s Choice award nomination.
“I love making videos just for the love of making videos, and making as many of them as possible,” he said.
Vidal recognized that he has embarked on an emerging frontier by making his living as a YouTube partner, shooting video exclusively for the site. He is paid by YouTube per view, making a fraction of a penny each time. He also generates income by raking in a portion of funds from advertisements on the site.
“Now, we’re getting three or four million hits a month, so it’s enough to make a company out of,” he said.
Niagara College offers more than 90 diploma, bachelor degree and advanced level programs at campuses in Welland, Niagara-on-the-Lake and Niagara Falls. Areas of specialization include food and wine sciences, advanced technology, media, applied health and community safety, supported by unique learning enterprises in food, wine, beer, horticulture and esthetics. For more information visit http://www.NiagaraCollege.ca.